Firestone: Crafting Campaign Experiences
I worked on a range of initiatives for Firestone and associated brands, from homepage refreshes to promotional campaigns. Each project focused on boosting engagement, telling the brand’s story, and driving conversions.
Driving awareness with seasonal promotions
We designed digital assets for campaigns and promotions, ensuring that seasonal offers were clear, visually engaging, and easy to act on. The work balanced brand consistency with high-impact promotional messaging.
Creating educational resources for farmers
Through the Tire Expert Center, we developed practical, easy-to-read articles such as “How to Measure Tractor Tire Size” and “When to Replace Tractor Tires.” These resources were designed to improve search visibility, provide value to farmers, and position Firestone Ag as a trusted authority.
Refreshing the homepage to meet evolving needs
We updated the Firestone Ag homepage to prioritize high-performing content, improve navigation, and align with marketing objectives. The refresh also ensured product and promotional content remained accessible while spotlighting key brand messages.
Strengthening brand connections through campaigns
We contributed creative work to larger brand initiatives, including the 75 Years of partnership with the National FFA Organization and Challenge Accepted, a Firestone campaign designed to show the toughness of their tires.
