Charles Schwab: Visual Metaphors in Motion
I led the creative direction for a series of animated campaign pieces for Charles Schwab, translating abstract financial ideas into approachable visual metaphors. Working with illustrator Mark Airs, I art directed four animations for digital signage and helped extend the artwork to print placements across environments.
To make the campaign instantly relatable to investors, I led with figurative visuals and guided the copy, delivering a clear, approachable message.
These were early concept comps presented during the initial creative phase.
Animations
Final animations art directed in collaboration with Mark Airs, extending the campaign’s visual metaphors into motion for digital signage.
Display Signage
The campaign was adapted for high-visibility placements across branches, transit hubs, office lobbies, and outdoor spaces.
