Charles Schwab: Visual Metaphors in Motion
I led the creative direction for a series of animated campaign pieces for Charles Schwab, translating abstract financial ideas into approachable visual metaphors. Working with illustrator Mark Airs, I art directed four animations for digital signage and helped extend the artwork to print placements across environments.
Making financial concepts approachable through visual metaphors
To make the campaign instantly relatable to investors, I led with figurative visuals and guided the copy, delivering a clear, approachable message. These were early concept comps presented during the initial creative phase.
Extending the artwork into motion
I choreographed the animations, directing motion designers to ensure they felt cohesive and on-brand.
Adapting the campaign for high-visibility placements
I oversaw production across a range of sizes and formats, ensuring the campaign translated seamlessly to large-scale, high-visibility environments.
