Delta Air Lines: Digital & Brand Experience
I’ve partnered with Delta Air Lines on projects ranging from refining booking flows on delta.com to art directing a Sky Club photoshoot, blending digital design and brand storytelling to elevate the travel experience.
Shaping the travel experience
I collaborated with the Delta Air Lines on a range of digital initiatives, from refining Delta Vacations and booking flows to creating one-off pages that supported in-flight experiences. The work included optimizing multi-step purchase paths, simplifying user tasks and crafting pages that delivered specific messages with clarity and brand consistency.
Capturing Delta’s premium lounge experience
I partnered with Danny Lewandowski, the Delta creative team and photographer Gregory Campbell to plan and execute a photoshoot at the Sky Club in Atlanta’s Hartsfield-Jackson International Terminal. My role included coordinating shot lists, ensuring on-brand framing, and guiding the selection of images to be used across marketing and promotional channels.
